My business is growing and changing, and I’m growing and changing along with it.
Although I “have the time,” I don’t want to “spend the time” learning all the ins and outs of social media. Frankly, I can’t keep up with all the changes to rules, regulations, and search dynamics. Thankfully, CoSchedule keeps track of all of that for me.
It never ceases to amaze me how quickly platforms get added and others become obsolete. Once you think you understand one platform, the algorithms change, and fewer and fewer people see posts. Then there is the constant shift of when and how long people stay on their social media feeds, using them not only for information but also to escape everyday life’s challenges.
Do you feel confused? I do.
I’ve been using CoSchedule for many years and find it incredibly powerful.
Not only is it easy to schedule my social media posts, but CoSchedule also helps me get the most out of my postings by:
- I can load tons of social media in one productive sitting. I schedule most of my media postings once a month, saving time and stress by not needing to access multiple platforms on a daily basis.
- CoSchedule customizes my posts by each social media platform.
- CoSchedule determines the best time of day to post per platform.
- CoSchedule informs me, via analytics, how my posts are working.
- The Headline Analyzer feature makes sure headlines are eye-catching and effective.
Here’s a high level of how CoSchedule works, above and beyond how I currently use it:
1. Content organizing: Content organizer to help me drive strategy and growth. I publish something almost every workday, and it’s easy to see what I release and where I might have open days that need content.
2. Social organizing: Social media management software from posting to measurement. It’s all in one place. From scheduling to analytics, it’s all in one place for all platforms. Magical!
3. Marketing calendar: Cross-functional calendar for global visibility for every project.
4. Work organizing: Team collaboration software to manage and automate workflows. Although I don’t have a team, I can see how this would make workflow more efficient if I did.
5. Asset organizing: Use digital asset management software to optimize and share everything with a team. Uploading and utilizing images is effortless.
This is a copy of my recent calendar. Although not a great image, it will give you a good idea of how it works. I love seeing schedules posted clearly and concisely, showing what time each platform will release my posts. It also highlights if there is a platform I’m not scheduled to market to on any given day. Sometimes, it’s a conscious decision not to make a post; other times, it’s been a mistake.
Oh, and remember the analytics. The analytics are fantastic! As you can see, I don’t post on Saturday and Sunday. The analytics showed my clients weren’t engaged on those days, so I stopped posting. Talk about taking a weight off my shoulders!
Whether a social media guru or a novice, you might benefit from checking out what CoSchedule offers. It’s been a fantastic addition to my productivity plan.
Happy posting, friends!
Cindy Jobs
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